Sometimes, the best homes don't even sell.
Homeowner is angry, angry because their property has been rejected, they are being forced to change whatever plans they had. Their anger first might be towards the listing agent because he or she is directly responsible. they trusted them to come through and they didn’t.
Agent should understand & empathize! Passing the emotional state will bring us to reasons why, obviously the home buyers felt the other home offered them more. Let's reasons.
Unfavorable market condition
Down market cycle is the most obvious reason, its buyers market but listings expires the most when the followings condition are also the factor:
Seller, lack motivation
First step is to review your reason to sell. do you still really have a good reason to sell, are you motivated and want to do what it takes to sell your home at the current market condition, if no, maybe you should temporarily take your home off the market, if yes, continue to read...
Home is not Priced right
Most of the time a property doesn't sell because the asking price is more than what a willing, capable buyer wants to pay for it, for whatever reason. This has been proven over and over again by the number of expired listings on the market every year. In just about every case, the listing price keeps coming down until it's sold.
Agents are always pushing to see how much they can sell. In part, to get the listing and happy client, it works, especially in "hot markets". But, there are limitations based on the laws of supply and demand, when the demand is low "cool market" this strategy is a proof that over pricing hurts in the long run.
Home is not staged right
Is the house staged? does it have a good curb appeal, if buyers wont get out of the agent's car because they don't have a good impression of the house, they will most likely not going to buy. read more on this topic here, Staged home with curb appeal give that first good impression, homes sells faster with higher prices.
Often after hopelessness situation comes a goodness, here's video of such, even though I don't watch "American Idol" but as you will see how Simon's disappointing day turns out
. Amazing SIX-Year-Old Singer - The best bloopers are here

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